EMEA Nike Jobs - Brand and Consumer Marketing

Retail Marketing Manager Nike Stores - Italy - HQ Bologna, Italy

Main tasks

Strategic Planning
Retail Marketing Planning
Franchise Accounts Planning and Management
Marketplace Management

The Marketing Manager of NIKE Retail Italy envisions a unique consumer proposition for NIKEStores which maintains the NIKE Brand Equity, enhances the shopping experience and delivers a consistent biz growth. According to the consumer proposition and category specific strategies, the Marketing Manager of NIKE Retail Italy creates marketing plans for the NIKE Stores in Italy that go in the direction of creating consumer destinations for the local target consumers. The main responsibilities are: -Strategic Planning ?Develop a unique consumer proposition for the NIKE Stores in Italy, which maintains the NIKE Brand Equity, enhances the shopping experience, and delivers a consistent business growth. ?Create and manage a marketing/business plans for both 1) the NIKE Only Store Chain and 2) individually, the most relevant Stores in the main MacroMarkets, in order to create relevant and compelling shopping destinations, and keep NOS top of mind in the shopping list of local consumers. ?Together with NIKE Retail Dept. and RBM Project Managers, analyze business growth opportunities and develop a store-by-store business plan, identifying categories and initiatives that better suits its positioning and local relevance. ?Contribute to planning the NIKE Managed Space door expansion, from both a brand and a biz point of view. Be involved in, and influence the Store Opening process having the consuming shopping experience as the end-in-mind goal. -Retail Marketing Planning ?Drive the marketing calendar planning for both the NIKE Store Chain and each Store, taking into consideration the FY concept calendar priorities, location of the stores, their sport orientation and visibility. Ensure a premium execution of those calendars, by influencing both RBM Project Management & Retail Ops processes (from product assortment to windows to service). ?Ensure that NIKE Retail has full visibility and eventually adopt both the key styles and the assortments around them necessary to support compelling executions of the RBM project plans as per the agreed store calendars. ?Manage and present the NIKEStore Marketing Plan to both NIKE Retail dept. & concerning partners. -Franchise Accounts Planning and Management ?Build strong relationships with franchise partners. Provide regular visits and demonstrate strong retail awareness to ensure brand/category objectives are consistently communicated. ?Organize market trips together with area managers, retail project managers and partners to keep up, get updates and inspiration, increase expertise, on top of sharing thoughts and learning about the market scenario. -Marketplace Management ?Deeply know the Italian Macromarkets (focusing on Milano & Roma), in order to give strategic input on possible marketing directions and biz opportunities that are locally relevant and mutually beneficial to both the brand and retail partners. ?Develop processes and tools to clearly manage and visualize NIKE presence in the main macromarkets, cross-category, in every moment of the year. ?Continuously seek innovative retail solutions that result in resource efficiencies and in a deeper connection with the local consumers. -Team Liaisons and Communication ?Cultivate partnership with NIKE Retail, EHQ Retail Marketing and Country Marketing teams built on trust and open communication ? that help raise the productivity of the partnership and enable a strong influencing power on the decision making process. ?Responsible for communicating NIKEStore related topics to EHQ, such as country plans, budget, local executions and initiative evaluations. Job requirements: Education ? University degree in marketing, business or related field; MBA preferred. Work experience ? 4-5 years of experience in trade/retail marketing, marketing or advertising agencies. Preferred sectors of provenience are: biz with the same NIKE core target (example technology, music, etc) or advanced and challenging biz like grocery. Skills and knowledge ? Agency management, project development process knowledge, Microsoft Office (mainly PowerPoint and Excel), fluent in English. Strong organization and team management skills. Result oriented, innovative and creative. Positive attitude and problem solver. Mental - Know sports, likes sports and play sports.

Brand and Sports Marketing Manager Football NL - Northern Europe, Hilversum, NL, Netherlands

Main tasks

Mission: Lead the Nike Football category to marketplace dominance by positioning the category as the most inspiring and innovative football brand in the minds of the football player in Holland by leading with vision, creating disruptive plans and work x-functional in all stages of the marketing/sports marketing/sales process. Responsibilities: CATEGORY/BRAND MANAGEMENT:

Own the x-functional strategic football plan for Holland
Execute seasonal initiatives driven by global, EMEA or the local marketplace in-line with the Nike Football positioning.
Be the champion of the Amsterdam Macro Market plans for football.
Be the consumer expert. Know the football target consumer inside out. Talk to them, organize focus groups, be the owner of the squad digital consumer insight tool and use insights to fine tune the marketing/strategic plans.
Help to create the marketing plans for the key accounts. Consulting and supporting role to the key account sales managers/reps for retail integration, football assortment planning and sell-in strategies.
Build and maintain a good relationship with the football key retailers (specialists and football relevant).
Know and internally communicate our on-field and sell-through market shares and keep track of what the competition is doing.
Lead the seasonal Sales Meeting preparation process for Football. Prioritize based on strategic direction/seasonal initiatives and communicate these effectively.
Communicate (bottom up, down and sideways) in the matrix to ensure information exchange.
Drive integration with marketing team both in country, at NECE and EMEA level.

SPORTS MARKETING:

Build and maintain a strong relationship at all levels of the KNVB and PSV organizations. ?From kit manager to President?.
Service PSV and KNVB for all their Product needs.
Be the contact person for the Nike Apparel and Equipment teams for product creation.
Make sure PSV and KNVB stay within their respective budgets.
Own the distribution of KNVB and PSV game tickets.
Represent Nike at PSV and KNVB home and away games.
Full integration in the Nike Football Sports Marketing engine at NECE and EMEA level.

BUDGETING AND FISCAL RESPONSIBILITY:

Keep track of the Football Category Performance throughout the FY in relation to growth and revenues.

Requirements: Education: Bachelor?s/University degree in Business, Marketing or related field. Experience: Min. of 3 years of consumer, brand, product and/or sports marketing and/or advertising experience in a supporting role with a strong brand marketing company or sports agency. Extensive knowledge of and experience in and passion for Football. Understanding of NIKE?s regional, country, business unit and brand management operations. Experience in project management. Other: Strong interpersonal and communication skills. Flexible style. Proven ability to prioritize workloads, manage multiple projects simultaneously and drive results. Languages: Fluent in English and Dutch. Both written and spoken. Language skills and cultural awareness/sensitivity appropriate to countries. Note: Preferred candidate identified.

Designer - EMEA Headquarters, Hilversum, NL, Netherlands

Main tasks

Mission: Work within an overall team of Creative Directors, Designers, Project Managers, Producers and Marketing counterparts to create concepts, designs through to production, on a variety of projects, ranging from retail to events. This includes graphic design, 3d design, environmental design, film and video. Responsibilities:

Develops innovative and creative design solutions against the defined strategy to support and integrate market initiatives and brand messages. Provides appropriate presentation documents and works responsibly within project timeframes and budget parameters.
Team and individual ideation and concept development. Working with the senior designer/ design director to execute against communication strategy and assist in communication of design projects.
Influences the design and development process. Interacts with appropriate resources to plan and monitor the process in order to meet specified needs and resolve identified issues.
Maintains knowledge of current design and consumer trends, color, practices and materials relevant to the design discipline.

Requirements: Education: Bachelor?s degree in appropriate design discipline. Experience: minimum of 3-4 years related design experience. An additional 3 years of experience may be substituted for degree requirements. 3 or more years of professional experience. Agency experience is valued, as well as experience in retail or environmental design is preferred. A love of all aspects of design is a requirement, and so is a sense of humor :) Languages: Fluent in English. Both written and spoken.

Golf Regional Marketing Manager - EMEA Headquarters, Hilversum, NL, Netherlands

Main tasks

Mission: Develop, plan and execute Nike Golf EMEA?s brand marketing plans with key accounts and countries in the whole of EMEA, to help grow the brand to become a strong credible golf brand in the fast developing EMEA golf market. Activities include: Manage and execute the creation, production and implementation of integrated marketing plans with key accounts throughout EMEA. Oversee, manage and execute golf marketing communications in EMEA in order to be relevant and up to date in key countries. Manage EMEA?s website to be a key communication tool for Nike Golf EMEA. Manage demo day plans and investments to drive trial for key golf club category. Responsibilities: Key Account Integrated Marketing Plans:

Develop integrated joint marketing plans in cooperation with EMEA key accounts and the sales teams, to drive Nike Golf EMEA?s business and maximize profitability going forward.
Manage all production & operational elements of any given joint Marketing plan. Plans will focus on online/video/print, but also may include other new media.
Support the key account marketing teams with all the right assets at the right times.
Seek and provide insightful and relevant consumer and retailer insights. Use them to develop plans that exploit business opportunities.

Advertising Process Management:

Manage and drive the advertising adaptation and supply processes with assigned agencies, to supply the correct and up-to-date advertising assets to all key golf media in EMEA. Work with agencies and sales teams to ensure 100% correct supply in time of all materials.
Develop and execute creative ideas with key media, the PR team and Sports Marketing that leverage Nike Golf assets (players, R&D Centre, teams) in the media, to further build Nike Golf?s credibility in the market place .
Keep track of budgets and manage estimates and financial commitments.

Website Management:

Manage and maintain Nike Golf EMEA?s website to be a 100% correct representation and brand builder at all times.
Work with vendors and suppliers to arrange for all the necessary executions.
Nike Golf?s presence online.
Manage site updates.
Work with vendors and internal team to optimize processes.

Demo Day Strategy & Execution:

Drive the development and execution of a solid demo day program for Nike Golf EMEA in the countries, to drive trial for golf clubs.
Work with vendors, freelancers, local sales teams and product teams to ensure optimal plans and support.
Analyze reports ; work on process and content improvements.
Manage budgets , systems and supply of demo day materials.

Requirements: Education: Bachelor?s degree. Experience: Minimum 5-7 years relevant business experience working in a multi-national company with consumer brands. Experience in working with budgets and clients/retailers. Proven experience in managing projects with internal and external stakeholders. Techincal: Advanced knowledge of internet ; able to manage and update HTML websites. Languages: Fluent in English. Both written and spoken. Native English speaker is preferred.

Praktikant Marketing Running - Germany HQ - Frankfurt, Germany

Main tasks

Zur Unterstützung unserer Marketing/Runningabteilung suchen wir ab April 2009 für die Dauer von 6 Monate Verstärkung. Als Praktikant/in haben Sie Gelegenheit unsere spannende und abwechslungsreiche Arbeit kennen zu lernen. Ihr Aufgabengebiet: . Planung und Durchführung von Events . Unterstützung Produkttrainingsbereich . Administrative Tätigkeiten Ihr Profil: . Studium Sport oder BWL (Uni/FH) mit abgeschlossenem Vordiplom . Laufaffinität und Kenntnisse Laufprodukte . Gute biomechanische Kenntnisse . Sehr gute Deutsch- und Englischkenntnisse . Sicherer Umgang mit MS Office und Grafikprogrammen . Gute Auffassungsgabe . Zuverlässige und selbständige Arbeitsweise

Praktikant/in Event - Germany HQ - Frankfurt, Germany

Main tasks

Zur Unterstützung unserer Eventabteilung suchen wir ab Februar 2009 für die Dauer von 6 Monaten Verstärkung. Als Praktikant/in haben Sie Gelegenheit unsere spannende und abwechslungsreiche Arbeit kennen zu lernen. Ihr Aufgabengebiet:

Planung von Events und Kampagnen inkl. operative Umsetzung

Betreuung von Kooperationspartnern

Abstimmung mit externen Dienstleistern

Administrative Tätigkeiten Ihr Profil:

Studium (Uni/FH) mit Schwerpunkt Marketing

Abgeschlossenes Vordiplom

Sehr gute Deutsch- und Englischkenntnisse

Sicherer Umgang mit MS Office

Gute Auffassungsgabe

Zuverlässige und selbständige Arbeitsweise

Praktikant/in Sports Marketing Fitness - Germany HQ - Frankfurt, Germany

Main tasks

Zur Unterstützung unserer Sportsmarketing Abteilung (Fitness) suchen wir ab Januar 2009 für 6 Monate Verstärkung. Als Praktikant/in haben Sie Gelegenheit unsere spannende und abwechslungsreiche Arbeit kennen zu lernen. Ihr Aufgabengebiet:

Planung von Events und Kampagnen inkl. operative Umsetzung

Betreuung von Athleten und Kooperationspartnern

Auswahl der Kollektionsausstattungen für Vertragsathleten

Erstellung von Präsentationen

Administrative Tätigkeiten Ihr Profil:

Studium (Uni/FH) mit Schwerpunkt Marketing

Abgeschlossenes Vordiplom

Sehr gute Deutsch- und Englischkenntnisse

Sicherer Umgang mit MS Office

Gute Auffassungsgabe

Zuverlässige und selbständige Arbeitsweise