For elite marathoner Paula Radcliffe, Nike created a specially customized Union Jack version of her Nike Zoom Marathoner running shoes.

As well as showing her pride in running for Britain, the shoes have other features close to Paula’s heart designed to inspire her in her quest for gold: The heel features a symbol with 17-17-17 inscribed on it, because her grandmother, Paula herself and her daughter Isla were all born on the 17th of the month.

“I’m proud to be represent Britain and everyone back home,” said Radcliffe. “Hopefully the shoes will bring me luck, and it feels great to carry personal elements related to my family around with me on the course.”

The Air Zoom Marathoner is designed, developed, and tested with elite marathoners like Radcliffe for the ultimate lightweight long-distance running shoe.