ZOOM AEROFLY: LIGHTWEIGHT AND PREMIUM PERFORMANCE

Worn by Asafa Powell in Beijing and weighing in at 186 grams, the wind-tunnel-tested Zoom Aerofly fits like a second skin. The Zoom Aerofly helps reduce drag and uses Nike's most innovative technology to date: Flywire.

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NIKE AND USA BASKETBALL UNVEIL UNIFORMS

Nike debuts Team USA's most innovative footwear and apparel designs ever. The new uniforms use premium technologies to reduce weight and keep athletes cool. In addition, Nike's Hyperdunk utilizes flywire technology and was designed with a special edition Team USA colorway.

CHINA FEDERATION: THE LOOK OF CHINA

Nike President and CEO Mark Parker and 22 Chinese Federations unveiled their uniform collections in front of 500 invited guests and media. The event, at China’s famed Tai Miao, the Ancestral Temple east of the Forbidden City, showcased Nike’s China Federation uniforms which combine performance innovation with cultural traditions.

NIKE SWIFT

Lightweight performance and innovative design are combined to make Nike Swift.

BMX DEBUTS WITH INNOVATIVE NIKE PRODUCTS

BMX is debuting for the first time in Beijing and the athletes will be in innovative Nike footwear and apparel.

Nike+ HUMAN RACE: THE WORLD'S LARGEST ONE DAY RUNNING EVENT

Nike announces the Nike+ Human Race, the world’s biggest one day running event ever, offering runners across the globe the chance to compete together on August 31, 2008.

THE HYPERDUNK: LIGHTEST AND STRONGEST BASKETBALL SHOE TO DATE

Nike and Kobe Bryant launched the Nike Hyperdunk, Nike’s lightest and strongest basketball shoe ever and one of the many superior, lightweight performance product innovations the company unveiled to support athletes from over 100 countries who will compete for gold in 32 sports in Beijing.

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NIKE CHIINA: THE ROAD TO BEIJING

Nike China launches a major "Just Do It" Campaign showcasing some of the country's top athletes.  The campaign is highlighted by a 60–second TV commercial entitled "Heroes" featuring the David Bowie song of the same name.

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CONVERSE & TARGET LAUNCH ONE STAR EXCLUSIVE LIFESTYLE COLLECTION

Target and Converse partner to offer One Star vintage inspired lifestyle apparel and footwear collections beginning February 2008.

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AIR JORDAN XX3

The AIR JORDAN XX3 is the first basketball shoe in Nike history to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials wherever possible—all without compromising athletic performance.  

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MERCURIAL VAPOR SL

Nike's new Mercurial Vapor football (soccer) boots are designed to be the fastest with the ball. The Mercurial Vapor And The Mercurial Vapor SL bring new speed to the pitch in Spring 2008.

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NIKE DUNK 2008

Nike has remastered the 80's icon. With the spring 2008 collection, the Vintage Dunk gives the look and feel of a vintage shoe again without sacrificing performance.

Changemakers & Nike Partner

Changemakers is building the world's first global online "open source" community that competes to surface the best social solutions, and then collaborates to refine, enrich, and implement those solutions. Learn more about the Nike Sport for a Better World Competition.

Nike Air Native N7

The Nike Air Native N7 is the result of nearly two years of collaborative research, development and fit testing in partnership with the Native American community.

Nike+ Anniversary

Nike’s innovative Nike+ running experience combining music, personal coaching and fitness networking is revolutionizing the way people run, creating in its first year, the world’s largest online running destination at nikeplus.com.

Nike Zoom

Introduced to the market in 1996, Zoom Air was created based on feedback from Nike athletes about their specific needs. Zoom Air cushioning is a flat, thin unit that provides firm, super-responsive cushioning for top speeds and fast “off-the-mark” movements.

Nike Sports Essentials

The T-shirt is a staple of every athlete’s wardrobe, the universal sport garment, the comfort garb no athlete can live without. How do you improve on perfection and make the greatest sports tee?

System of Dress from Nike

In 1992, a group of college freshmen from the University of Michigan stepped onto the basketball court wearing baggy shorts and black shoes with short socks. Almost overnight, the group known as the Fab Five single-handedly changed the look of the game.

Nike+

Tune your run. Nike introduces Nike+.